Africa PR & Communication | Wbactive

HM Research and Intelligence (BHM R&I) has released a new survey through its Africa PR & Communications Report, asking critical questions about equity, diversity and inclusion in the field of public relations and communications.

Diversity, Equality and Inclusion (DEI) remain significant global challenges, with the representation and proper recognition of women in the workplace being a key issue. Sub-Saharan Africa will take 95 years, the Middle East and North Africa 140 years, compared with Western Europe 54 years to reach parity, based on a study of 153 countries, according to the World Economic Forum’s Gender Gap report.

While there have been significant advances in gender equality and diversity, there is tremendous opportunity to engage excluded and diverse individuals, people with disabilities, neurodivergent individuals, and those from low-income and disadvantaged backgrounds in the PR and communications industry.

In addition to the critical questions on inclusion and diversity, the Africa PR and Communications Report survey includes six groups of 31 questions developed based on insights from focus group discussions (FGDs) and in-depth interviews with industry professionals conducted in four African countries. It is designed to identify and address some of the most critical global and continental issues affecting public relations and communications practices on the continent.

Professionals from various fields are encouraged to comment on these issues and propose solutions that can help build structure for the fast-growing industry.

The survey will collect responses from 54 countries, allowing the report to promote a broader understanding of the overall industry and the African PR and communications landscape. The APCR will also reveal opportunities and challenges in the market, assess the impact of social media and digital channels, and predict the future of the industry. Insights into the African market are also considered in the creation of the survey tool for companies looking to expand or enter the African market.

APCR Chair Ayeni Adekunle says: “The PR and communications industry will benefit from including more women, people with disabilities and people with cultural differences. We’ve seen over time that companies with racially and gender diverse workforces outperform other companies in terms of profitability and talent retention.

We hope the APCR survey will provide key insights that will allow us to see how we are integrating DEI into the industry. Also, help business owners and critical decision makers identify at-a-glance loopholes that need to be addressed when it comes to diversity and inclusion.”

“In the business community in general, and in the practice of outreach and communication in Africa in particular, it is important that we address critical issues such as diversity, equity and inclusion. We live on a continent with a female population of about 50%, but we are not yet fully represented in the management and on the boards. Now more than ever we should be aware of the different prejudices and appreciate the crucial role that communication will play in bridging the existing gaps.” Moliehi Molekoa, Managing Director of Magna Carta Reputation Management Consultants and APCR consultant, advised.

The APCR Committee includes Stephen Waddington, Managing Partner, Wadds Inc.; Eniola Harrison, co-founder of Africa Communications Week; and Femi Faloduun, CEO, ID Africa.

APCR has partnerships with 21 associations, schools and companies in ten countries – the Chartered Institute of Public Relations (CIPR), CIPR International, Association of Advertising Agencies of Nigeria (AAAN), Public Relations and Communications Association (PRCA), Africa Communications Week ( ACW), International Communications Consultancy Organization (ICCO), Women In PR Ghana (WIPRG), Magna Carta Reputation Management Consultants, Wadds Inc., African Public Relations Association (APRA), Associaçã de Profissionais de Relaçoes Públicas de Moçambique (APRPM), Global Mind Consulting, Nigerian Women in PR, Uganda Marketers Society, Cameroon Association Of Women In Media (AFMEC), Rwanda Communications Network, Uganda Advertising Association, Central University Ghana, BHM UK, BHM, ID Africa and Plaqad.Inc.

With this unique report, BHM R&I aims to promote an in-depth understanding of the global business, technology, trade and communications landscape from Africa’s unique perspective. APCR will support industry professionals to make decisions that are not only data-driven but also goal-oriented. With sufficient data and insights, as well as adequate documentation of processes in the industry across the continent, PR and communications experts will provide the strategic advice needed to improve this narrative in Africa.

Click HERE to fill out the survey.

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