Character is the new brand reinventing DIY projects

Gifted homeowners with a DIY bent have always amazed me with their creativity and ability to immaculately improve their homes. Having said that, I wouldn’t say I’m the best at fixing things around my house. When an instruction manual is included, I tend to skim and go the creative route (this works well for cooking, but not so much for building a desk). Luckily I recently learned that I can improve my DIY skills around my house without going to the hardware store. Enter: Character, the new online DIY destination that guides you right from the comfort of your home. When Character offered me to review a project kit I was skeptical but interested to see if I would be able to tackle any of the tasks.

Suzanna Schumacher, co-founder of the brand, says: “As we took on more projects in our respective houses, we both shared how frustrating, overwhelming and unhelpful existing resources and retailers helped us to prepare and feel confident doing projects ourselves . After speaking to many new homeowners and renters who felt the same way, we were inspired to create a much more accessible home improvement destination that offers tools, supplies and extremely helpful support.”


If you’re easily overwhelmed fixing anything in your home, the brand combines education and support to make DIY projects accessible. The brand sent me full size essential tools to create a gallery wall, a task listed for beginners and estimated to take 1-2 hours. The package included a tool set with a lifetime guarantee, a storage unit and accessories to create 20 or more frames.

To say I felt intimidated would be an understatement, but the incredibly detailed Gallery Wall Kit How-to Guide QR code provided more than enough guidance to get the job done. Following the instructions didn’t feel like solving a difficult math problem. Once you’ve selected hanging hardware, it’s a fairly simple process. You can either hang a few frames or go big with a complex arrangement (I obviously chose the former as a DIY newbie).

Character DIY Kits


Character DIY Kits lamp


Whether you’re a beginner hoping to build confidence in your home with a low-lift project, or a DIYer who can fix almost anything in your space, Character has more than enough to make your experience seamless. The project kits available are for lights, faucets, hole patching, caulking, hanging plants and painting! Each kit has its own tier, but with unlimited access to expert assistance and helpful DIY content, you’ll have an accessible way to complete any homework. You can sign up today to search for an accessible DIY project! Finally, you no longer have to explain your mishaps in person at the hardware store.

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