Narrative surveillance technology will help brands manage online risks and opportunities using AI
CHICAGO, November 17, 2022 /PRNewswire/ — Cision, a global end-to-end communications platform, has acquired Factmata Limited, an advanced social and news media monitoring and analytics product that uses AI to identify and analyze online narratives in articles, blogs, tweets and other social chatter track what highlights those that could either help or hurt the brand’s reputation and value.
“As the communications landscape changes rapidly, it’s more important than ever as a professional to be able to do more than just respond to messages. Factmata’s unique expertise helps brands and organizations identify risky narratives earlier and more reliably than a human can. This gives its users the ability to see what’s around the corner, rather than just what’s in the rear-view mirror,” he said Jay Webster, Cision Chief Product & Technology Officer and Cision Comms Cloud President. “The acquisition of Factmata is a critical step in Cision’s mission to empower communications and PR professionals with AI and narrative recognition technology.”
Factmata’s award-winning technology delivers accurate and unbiased insights that help brands, agencies and organizations better understand the online world and what conversations are important. Factmata applies AI to shallow narratives that drive online conversations to spot risky and harmful narratives earlier than a human, and to identify high-impact influencers driving the conversations and understand their stance.
“We believe our narrative monitoring technology has the potential to transform the way brands do business by better understanding themselves through the lens of how media and consumers perceive them,” said Antony Cousins, CEO of Factmata. “Cision will allow us to apply our AI to one of the richest media databases in the world, ushering in a new era of media monitoring for organizations that want to be ahead of the curve.”
Cision is a portfolio company of Platinum Equity. Factmata is Cision’s fourth add-on acquisition since Platinum Equity acquired the company in 2020.
“Cision is expanding its product portfolio by investing in new technologies that offer its clients a full suite of innovative tools for managing their brands,” said Platinum Equity Partner Jacob Kotzubei and Platinum Equity Managing Director Matthew Louie in a joint statement. “We will continue to support the company in finding opportunities to drive growth organically and through additional acquisitions.”
At Factmata we want to empower people, companies and organizations to make better decisions. As? By giving them the tools they need to understand online content. Our vision is a cleaner, safer, more representative and more diverse internet. But we can only do that if more organizations are able to find and combat the types of harmful content that is increasingly being produced to monetize or destabilize our society. So our mission is to make our AI available to anyone responsible for the truth and empower them to monitor and protect their own corner of the internet. The first step in fighting racism, sexism, disinformation or “fake news” is knowing where it is, who is creating it, why and how it is affecting your brand or audience.
Cision is a comprehensive communications platform that enables more than 100,000 PR and marketing professionals around the world to understand, influence and amplify their stories. As a market leader, Cision enables the next generation of communications professionals to act strategically in the modern media landscape, where corporate success is directly influenced by public opinion. With offices in 24 countries across the Americas, EMEA and APAC, Cision offers a range of best-in-class solutions including PR Newswire, MultiVu, Brandwatch, Cision Communications Cloud® and Cision Insights. To learn more, visit www.cision.com and follow @cision on twitter.
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SOURCE Cision Ltd.