DHL Express leads retail automation in the CEP market | Wbactive

  • DHL’s fully automated service point is the first in the Middle East region and in DHL’s global network
  • Located in Dubai Digital Park, DSO’s smart city project
  • Digital Service Point is a retail automation breakthrough in the Courier, Express and Parcel (CEP) industry.
  • Digital service point to provide a range of services enabling customers to send, receive and track shipments easily, quickly and efficiently

Dubai, United Arab Emirates: DHL Express, the world’s leading express and logistics provider, has made a retail automation breakthrough in the courier, express and parcel (CEP) industry with the opening of its first digital service point in the United Arab Emirates. Located in Dubai Digital Park (DDP) in Dubai Silicon Oasis (DSO), the technology park of the Integrated Free Zone and a member of the Dubai Integrated Economic Zones Authority (DIEZ), this fully automated service point is the first in the Middle East via DHL’s global network . It is an unprecedented innovation in the industry, reflecting DHL’s market-leading position in the UAE and ushering in an era of digitizing the customer experience in logistics.

The launch event was hosted by DHL Express in partnership with Dubai Silicon Oasis (DSO) at DSO-owned DDP, Dubai’s first 150,000 square meter integrated smart city project, and was attended by executives from both DHL Express MENA and DSO . A live shipping demonstration was shown during the launch event to showcase the Service Point’s ease of use, fast processing and efficient systems.

Commenting on DHL’s breakthrough innovation, Geoff Walsh, Country Manager of DHL Express UAE said: “In an era of retail automation and increasing digitization, DHL has remained resolutely on its path of developing innovative solutions that enhance the customer experience based on a seamless service offering. Our unmanned, fully digitized service point is a breakthrough technology that sets the benchmark in retail automation and revolutionizes the CEP market in a fast-paced digital age. In addition, the location of the Service Point in Dubai Digital Park was strategically chosen to demonstrate DHL’s commitment to support the UAE government’s ambitious vision of transforming the country into a smart digitized city.”

For his part, Salem Khalifa, senior vice president of projects management at DSO, said: “As an integrated technology park, Dubai Silicon Oasis encourages, promotes and adopts innovative smart city technologies. We’re excited to be early adopters of technology that enhances the experiences of our residents and visitors, while also serving as a testing ground for partners looking to test AI-enabled and automated products and services before rolling them out nationwide. We look forward to examining the results of DHL Express’ first digital breakthrough in retail automation at DDP. We also believe in the company’s breakthrough technology and will support them in their endeavours.”

Aimed at Account and Cash customers as well as e-commerce returns, the fully automated service point offers a range of facilitated services that allow them to easily, quickly and efficiently send, receive and track shipments up to 15 kg, in During the day. The intelligent service point is also embedded in a human support system that can be accessed via video conferencing for added convenience and assistance.

Powered by cutting-edge plug-and-play technologies, DHL’s first fully digital service point was developed to enhance the company’s retail solutions and enhance the customer experience in line with the latest automation and digitization trends. The Smart Service Point offers increased mobility and space efficiency compared to a stationary model and will also contribute to the company’s sustainability commitments through increased energy savings.

“Our digital service point has undergone an intensive development process complemented by rigorous testing and user journey mapping to ensure the service is user-friendly, simple and efficient, and meets the highest quality standards. We look forward to introducing similar smart service points in the future and expanding our retail channels and physical footprint to continue providing excellent service in a changing digital world,” added Walsh.


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