gov. Pritzker Announces New Tourism Campaign ‘Middle of Everything’ in Illinois, starring and directed by Jane Lynch

Spotlight on new Middle of Everything ad campaign Illinois as a hub for culture, food, outdoor adventures, architecture, history and more to attract visitors and accelerate the state’s tourism recovery

CHICAGO, April 19, 2022 /PRNewswire/ — Governor JB Pritzker joined the Illinois Department of Commerce and Economic Opportunity (DCEO) at the Shedd Aquarium to star in the state’s new “Middle of Everything” tourism campaign Illinois Native Emmy and Golden Globe Award winning actress and New York Times bestselling author, jane lynch – who is making her directorial debut with the campaign’s new TV spots.

Ads will run in 20 markets Illinois and seven neighboring states and will be shown on cable nationwide. A Spanish-language ad will also be broadcast in the Chicago Market. Click HERE to view the ads and other media content for “Mitte in Whole”.

“In the middle of the action” highlights Illinois as a center for culture, food, history, architecture, nightlife and natural wonders – full of experiences for visitors to discover. An alum from Chicago’s famed Second City and Steppenwolf Theatre, Lynch brings her comedic panache and energy to advertising, along with a deep-rooted passion for promoting her home state. Production of the television commercial was a Screen Actors Guild (SAG) project with a diverse cast Illinois Actor.

“We are pleased about the partnership Illinois’ own jane lynchthe perfect ambassador to promote our state, in this new tourism campaign,” said Governor JB Pritzker. “This campaign is a significant next step to support tourism recovery and positioning in our state Illinois for future growth and success for our entire state to rally around – to help our economy, increase tax revenues, and get people back to work. As tourists prepare for a busy summer travel season, we welcome visitors from near and far to find themselves right in the thick of it Illinois has to offer.”

Lynch stars in Middle of Everything Illinois’ Official tour guide presenting iconic sights in Chicago, jumping fieldHistoric Route 66 and the Garden of the Gods in Shawnee National Forest to the south Illinois.

The new TV spots look authentic Illinois Experiences and destinations to discover across the state. Locations include the Route 66 Hall of Fame and Museum in pontiacCozy Dog Drive In, located in jumping fieldand the Grafton Sky Tour as well as unique experiences Chicago like exploring the Art Institute, enjoying the Shedd Aquarium and setting sail on a Tall Ship Windy boat.

“I have enjoyed every minute of working on this project to promote tourism in my home state and I am so proud that it is finally coming to life,” he said jane lynch. “I am grateful for Governor Pritzker’s enthusiasm and support for this new Illinois Tourism marketing campaign. We share the same passion for Illinoisits people, its culture and the wonderful attractions throughout the state.

That $30.3 million Campaign is a critical next step in the state’s effort to accelerate recovery Illinois’ Tourism and hospitality — a major contributor to the state’s economy, which employed more than 600,000 people nationwide prior to the pandemic.

Illinois is full of amazing attractions and unique destinations – from world-class cultural institutions and world-class architecture to outdoor adventures and historic sites. We can’t wait to share the wonders of Illinois with visitors from all over the country and the world,” said DCEO director Sylvia I Garcia. “Tourism is an important part of the economy Illinois and the “In the Middle of the Action” campaign will help us welcome even more visitors to Illinois who will help support our distinctive small businesses, inviting hotels and world-class restaurants across the state.”

“We have a beautiful state with some of the best restaurants, hotels and attractions in the state. I’m glad Governor Pritzker is starting this campaign to tell this story,” he said Sen. Sara Feigenholtz (D-Chicago). “I look forward to welcoming tourists from across the country to Wrigley Field Lincoln Park this summer and I know they’re going to love it.”

“Investing in this compelling tourism campaign makes it possible Illinois compete in the regional, national and global markets to attract travelers to visit our great state,” said representative Lamont J. RobinsonChairman of the Home Tourism Committee (D-Chicago). “Tourists spend their dollars in every corner of our state, creating jobs with every trip.”

“The launch of the Illinois Middle of Everything tourism campaign will inspire renewed enthusiasm to draw visitors to all four corners of Illinois Illinois and help preserve and restore jobs in the state’s hospitality, travel and tourism industries,” he said David HerrellChair of the Illinois Council of Convention & Visitor Bureaus (ICCVB) and President and CEO of Visit Quad Cities. “We are grateful to Governor Pritzker for his unwavering leadership and commitment to tourism and destinations across the state.”

Illinois is home to world-class attractions, outdoor experiences, big-city adventures and small-town charm,” he said House Speaker Emanuel “Chris” Welch (D-Westchester). “We are thrilled to share everything Illinois with visitors from near and far, which will help boost the tourism and hospitality industry while generating revenue Illinois Company.”

Illinois has so many treasures and that is why the General Assembly has made it a priority of our budget planning to tell this story,” he said Illinois Senate President Don Harmon (D-oak park). “I want to thank Governor Pritzker for his leadership in executing a tourism campaign that is sure to draw attention across the country. Whether it’s one of my favorites, the Frank Lloyd Wright Home or the Lake of Egyptwhere my family spent a wonderful spring break, the whole family will have lasting memories.”

“So many people are unaware of the beautiful landscape we are in Illinoisand this campaign is a big step forward to change that,” he said Sen. Dale Fowler (R-Harrisburg). “Between all of our beautiful state parks, vast Shawnee National Forest, and our amazing lakes and rivers, I look forward to welcoming adventurers from across the country Southern Illinois.”

Starting this week, the new ads will run in eight states, targeting travelers in the Midwest markets on radio and connected TV Illinois, Indiana, Missouri, Wisconsin, Iowa, Michigan, Minnesotaand Kentucky. The spots will also appear on cable television nationwide with immediate effect April 25th.

The Lynch campaign will also appear in local, regional and national digital and print media, as well as on highway billboards, bus signage and murals. This includes acquisitions of regional transport hubs Atlanta and san franciscoa Times Square digital billboard; and other promotional activities that reinforce the campaign at events such as the Chicago Pride Parade, the Enjoy Illinois 300 NASCAR Cup Series race at World Wide Technology Raceway Madison, Illinoisand more.

Born in Evergreen Park and drafted Doltongraduated from Lynch Illinois State University in Bloomingtonand spent 15 years in Chicago Collaboration in the Steppenwolf Theater Company and later in The Second City Comedy Club. jane lynch is a five-time Emmy, two-time SAG Award and Golden Globe winner. She has starred in popular films and TV shows including The Marvelous Mrs. Maisel and Glee and is currently starring in the Broadway revival of Funny Girl NYC. Jane Lynch joined the STORY production company Chicago as director for advertising projects in 2019.

For more information on travel ideas and itineraries and to view a travel guide from Jane Lynchs “Favorite places in Illinois,” please visit:

[email protected]

SOURCE Illinois Office of Tourism


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