Guidewire honors Smart Communications and Mountain West Farm Bureau with a 2022 Innovation Award | Wbactive

intelligent communication

intelligent communication

Award winners recognized for improving customer experience, increasing operational efficiencies and fostering the growth of new businesses

LONDON and NEW YORK, Nov. 22, 2022 (GLOBE NEWSWIRE) — Intelligent Communication™a leading technology company focused on helping businesses have more meaningful customer conversations and a leading Guidewire PartnerConnect Solution partner, today announced that the company and its client Mountain West Farm Bureau and its subsidiary 360 Insurance Company during Connections were honored with an Innovation Award, Guidewire’s annual customer conference.

Guidewire is a strategic partner of Smart Communications, a partner of Guidewire PartnerConnect Solution. Today, over 110 joint customers of all sizes and industries rely on Smart Communications to manage their customer communications. These insurers improve internal efficiencies and give business users ultimate control over the creation, management, and delivery of customer correspondence. They are also at the forefront of delivering the digital interactions modern policyholders are demanding as customer experience becomes the new differentiator for transportation companies.

“Creating a differentiated experience for policyholders is the new battleground of making or losing customers,” said James Brown, CEO of Smart Communications. “Guidewire and Smart Communications offer insurers a powerful suite of innovative cloud solutions that enable them to transform transactional, one-way communications into hyper-personalized, contextual customer conversations while generating operational efficiencies that deliver phenomenal ROI.”

By placing the customer experience at the heart of its digital transformation, Mountain West Farm Bureau enriches the policyholder experience through timely communications across multiple channels. In addition, Mountain West unlocks the business value of data with targeted reporting and analytics solutions.

Mountain West wanted to transition to a digital-first approach to improve the experience for both their customers and employees. Mountain West leveraged integrated cloud-based technologies to improve operational processes and enrich the policyholder experience.

By leveraging Guidewire InsuranceSuite with Smart Communications, Mountain West was able to:

  • Reduce policy management activities by 95% by redesigning hundreds of document templates.

  • Achieve savings of over $3 million by consolidating the number of policy management tools used from 5 to 1, reducing IT dependency and reducing processing costs.

  • Recreate nearly 1000 documents and set them up for delivery by trigger events.

The digital-first customer communication strategy offers agility and speed while meeting compliance requirements.

Additionally, Mountain West leverages Data Studio (through the Early Access program) along with Explore to unlock the business value of data by creating targeted, business-ready dashboards. The data sets and visualizations in these dashboards provide timely operational insights into policy, claims and billing processes. With a rapid deployment pace, Mountain West continues to develop new reporting and analytics use cases that push the boundaries of delivering business value from data to its users.

Learn how Mountain West Farm Bureau transforms customer conversations with Smart Communications in this case study and video. For more information on how insurers can benefit from the out-of-the-box accelerators that connect Smart Communications with the Guidewire InsuranceSuite and partnership, visit

About intelligent communication

Smart Communications is a leading technology company focused on helping businesses have more meaningful conversations with customers. It is Conversation Cloud™ The platform uniquely delivers personalized omnichannel conversations across the entire customer experience, empowering businesses to thrive in today’s digitally-centric, customer-centric world while simplifying processes and working more efficiently. Smart Communications is headquartered in the UK and serves more than 650 customers from offices across North America, Europe and Asia Pacific. The Smart Communications Conversation Cloud platform incorporates the enterprise-wide Customer Communications Management (CCM) power of SmartCOMM™Form transformation capabilities enabled by SmartIQ™ and the trade documentation expertise of SmartDX™. In 2021, the company acquired Assentis, a leading European software solutions provider specializing in Customer Communications Management (CCM) with a focus on the financial services industry. To learn more, visit

Robert Patterson

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