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SANTA MONICA, Calif., April 21, 2022 (GLOBE NEWSWIRE) — Hunker, one of the largest digital home and design media brands in the United States, is opening the new Hunker House, an innovative mixed-use experiential space in Venice. California, April 22, 2022. Following the success of the first Hunker House, which opened in 2019 as a small venue and content studio, Hunker has upgraded the original concept with a strategy that embraces the core brand pillars of storytelling, shopping, and hospitality.
The new 4,500 square foot space will continue to serve as an immersive lifestyle content studio and partnership platform, but will now include a ground floor exhibition space bringing Hunker’s editorial curation to life in a physical space. The showroom is open to the public daily and features products that visitors can buy digitally via QR codes.
Hunker House’s year-round programming will correspond in part to Hunker’s editorial calendar, with additional opportunities throughout the year reserved for special activations and partnership collaborations. Three key editorials will come to life in 2022: Healthy Home, Hunker Host and Holiday Gift Guide. Each month-long tentpole is anchored by an editorial content hub on Hunker.com as well as a special edition of Hunker’s print zine. hunker news, to distribute in the Hunker House. Social and influencer extensions expand the reach and format of the campaign, making for a truly cross-platform experience.
The Spring Healthy Home campaign offers a variety of inspiration and actionable tips for readers to make their homes both healthier and happier. Tuft & Needle, the sleep and wellness brand that is part of the Serta Simmons Bedding portfolio of brands, will be the presenting sponsor for Healthy Home, which launches in April.
“Hunker is always looking for new ways to expand our conversation about home and design, both digitally and online,” said Eve Epstein, general manager of Hunker. “This new space allows us to target a discerning audience in a popular neighborhood known for its connections to design, art, media and commerce. We’re excited to open our doors to the public – and introduce new integration opportunities for like-minded brands through major expansions of our premium brand partnerships.”
LOCATION: 1212 C Abbot Kinney Blvd, Venice Beach, CA 90291
DATE: April 22 – May 22, 2022
To learn more about Hunker House and view opening times, visit www.Hunker.com/newsstand
About HunkerHunker is a fast-growing digital home design publisher dedicated to the idea that good design should be a part of everyday life. Hunker helps first-timers improve their home – no expert needed – with inspirational home tours, practical solutions and design advice from real people. Since its inception in 2017, Hunker has been committed to amplifying the voices of underrepresented communities by sharing the stories and personalities of those working to reverse economic inequality in design. To learn more about Hunker or for daily inspiration, visit www.hunker.com.
About the leaf groupLeaf Group Ltd. is a diversified consumer internet company that builds enduring, creator-centric brands that reach passionate audiences in large and growing lifestyle categories, including fitness and wellness (Well+Good, Livestrong.com and MyPlate App) and home and art & design ( Saatchi Art, Society6 and Hunker). Leaf Group is a subsidiary of Graham Holdings Company (NYSE: GHC). For more information about Leaf Group, visit www.leafgroup.com.
Press contact:Mia Mendez, Director of PRmia.firstname.lastname@example.org