As a beauty reporter and makeup enthusiast, I’m always trying new products – especially the ones I see online.
But I definitely regret some of the products I was influenced to buy, from serums to concealers.
I didn’t like the NYX lipsticks that went viral on TikTok, nor the KVD Vegan Beauty Foundation.
Like the rest of the world, I’m easily tempted to try new beauty products — but it’s not always for the best.
I’m usually good at only buying what I need, but the internet and its posse of influencers often sway my opinions on products I’d otherwise overlook.
Sometimes it’s for the best; I found many of my beauty classics on TikTok and YouTube. But sometimes I’ve regretted my purchases and wished I’d never bought them.
I bought the NYX Shine Loud viral lipsticks when they went viral on TikTok and haven’t touched them since.
There’s a lot to like about the $12 lipsticks. They’re relatively affordable, come in tons of shades, and are long-lasting.
But they are also sticky, uncomfortable and difficult to remove in my opinion. If I were to buy lipstick from the brand, I would go with one of NYX’s Soft Matte Lip Creams or the brand’s Filler Instinct Plumping Lip Colors instead.
I wasn’t a fan of KVD Vegan Beauty’s Good Apple Foundation either.
This foundation was once so popular online that it was instrumental in bringing the KVD brand back to life.
And in a way I can understand why. The foundation is 100% vegan and formulated as a quick-to-apply balm. It’s also packaged in a recyclable container and is sold in 40 shades.
But in my experience, the foundation also dries out so much that I couldn’t use it as a foundation or concealer. It also costs $40.50 per compact, so it’s a bit overpriced in my opinion.
Kylie Jenner made her name with her famous lipsticks, but I don’t get the hype.
Kylie Jenner launched her famous lip kits online in 2015 and quickly became a beauty mogul. Years after their success, their Kylie Cosmetics brand reformulated the famous products.
While I think the new lipsticks are better, I’m still not a fan of them. The dry formula sticks to your lips in my experience and bleeds outward after a few hours. I can’t justify the price of $18 for that.
I saw rave reviews of Maybellines Cheek Heat Blushes on TikTok, but the product didn’t live up to my expectations.
When I tried this $7.99 blush, it took me at least three coats on my cheeks to see any color blush. It was also a bit clumpy in my experience and started fading just two hours after application.
I love Maybelline’s products in general – especially the brand’s liquid lipsticks – but this one was a fail for me, especially compared to other drugstore blushes on the market.
Huda Beauty’s popular foundation — which promises to make your skin look blurry with an Instagram filter — didn’t live up to my expectations either.
The brand’s #FauxFilter Luminous Matte Foundation, which retails for $42 a bottle, is a TikTok sensation. When I first tried the foundation myself I thought I understood why – it looked amazing in photos.
But in real life, the makeup just didn’t look the same. The product stuck to my skin in dry patches and peeled off to reveal my redness. I personally prefer the brand’s blushes and bronzers.
I tried using Jennifer Lopez’s skincare line until I seemed to have an allergic reaction.
The internet at large has admired Jennifer Lopez and her glowing skin for decades. When JLo Beauty launched in 2021 – with the brand promising products that delivered instant results – I figured I’d give them a try.
My skin developed a nice glow after using the products for a few days and my face felt more hydrated. But the results weren’t drastic enough to justify me spending hundreds of dollars on the entire product line, either.
I also had what appeared to be an allergic reaction to the brand’s serum, which made me reluctant to try other products.
JLo Beauty officials have not previously responded to Insider’s request for comment.
I was going to love LA Girl’s HD Pro concealer, but it didn’t work well on my skin type.
At $5 per tube, LA Girl’s concealer is one of the most affordable options out there. It’s also very popular on TikTok and YouTube and has been around for years, so I had high hopes when I tried it out.
Unfortunately, I find the concealer too heavy for my skin and emphasizes the dryness. I like that the product isn’t a huge expense, but I’d rather spend my money on the brand’s eyeshadows that I love.
This year I was really disappointed with Pat McGrath’s Bridgerton makeup collection.
I’m a huge fan of Pat McGrath’s artistry, her makeup brand and the Bridgerton series, so when I saw a beauty collab between the two was hyped online I didn’t want to miss it.
Unfortunately, the $65 blush palette I bought was a disappointment. The shades on my cheeks all looked similar and none of the colors really reminded me of the Regency era.
I was also disappointed with the themed box that the blushes are packaged in. Although it was supposed to be a collector’s item, it was really just a piece of flimsy cardboard.
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