Lenovo’s ThinkPad celebrates 30 years of groundbreaking milestones | Wbactive

This article was written for our sponsor Lenovo

Lenovo is celebrating 30 years of the ThinkPad, its award-winning laptop brand that has continually pushed the boundaries of what’s possible in mobile computing since introducing the very first ThinkPad in 1992. Three decades in the vast, ever-changing technological landscape, the ThinkPads legacy of innovation endures as it sets new industry standards for business mobility and productivity year after year. With 200 million units sold and a ranking as the #1 business laptop of all time, the Lenovo ThinkPad has proven itself for balancing a sophisticated and iconic look while delivering the reliability, durability, productivity and user experience that people expect. in the foreground of this cult brand.

“Whatever model you have, it will do what you need to do, when you need it, where you need it, without fuss or fanfare,” writes Jerry Paradise, Lenovo’s vice president of global commercial portfolio and product management

Each model and each new innovation connects to the core purpose of the ThinkPad: to easily and efficiently address specific user challenges and open up new ways of working. By consistently implementing these goals, customers remain loyal followers of the ThinkPad brand.

Revolutionary firsts forge a leading global brand

From the start, the ThinkPad has consistently pushed the boundaries of what is possible.

The 1992 ThinkPad model was the first laptop with a thin-film transistor display that offers a full palette of colors and shades. In a short period of time, it received hundreds of awards and attracted the attention of companies. Since then, ThinkPad product development has produced a number of historic firsts:

In 1993, it was the first laptop to fly into space with NASA.

In 1994 it was the first laptop with a built-in CD-ROM.

In 1995 it came with the transformative butterfly keyboard design.

In 1997 it was the first laptop with built-in DVD-ROM.

In 2000, the I-Series was the first personal computer with built-in Wi-Fi.

In 2001, it was the first laptop with built-in security.

In 2004 it was the first laptop with fingerprint readers.

In 2008 it was the lightest fully functional 13-inch notebook in the world.

In 2020, it was the world’s first foldable PC.

These innovations and the subsequent popularity of the ThinkPad helped Lenovo build a reputation for sensible, durable, and reliable product design.

Lenovo has also been growing, with fiscal 2021/2022 revenue exceeding $71 billion, making it one of the top technology companies in the world.

The ThinkPad legacy in North Carolina

The remarkable success of the ThinkPad from 1992 to the present is the result of a close-knit community of designers and engineers, partners and suppliers, many of whom have worked together here in North Carolina since the ThinkPad’s inception.

The earliest models of the ThinkPad were assembled at Lenovo’s Whitsett site. Today, much of the innovation and design of the ThinkPad takes place right here at Lenovo’s Morrisville headquarters, which has been Lenovo’s home since 2005.

“With innovation at the core of everything we do, a dynamic, skilled workforce that can work together is essential. The Triangle’s longstanding cultural mindset of collaboration and innovation—coupled with North Carolina’s outstanding higher education institutions—has made Morrisville an ideal hub for Lenovo,” said Vlad Rozanovich, president of Lenovo North America.

ThinkPads next 30 years

The latest ThinkPad models reinforce Lenovo’s strategy of bringing smarter technology to everyone by delivering PC technology that delivers real value to today’s users.

Focused on enhancing the core features that enable hybrid working, the latest laptops offer enhancements including Dolby Voice® and FHD cameras for video conferencing, as well as optimized Wi-Fi connectivity and a variety of battery options on select models for the best choice between lightweight mobility and the flexibility of extended battery life.

In honor of the 30th anniversary of the ThinkPad, Lenovo is offering the ThinkPad X1 Carbon 30th Anniversary Edition laptop in limited quantities. A small number of numbered special editions are still available.

The woven carbon fiber top cover features the retro ThinkPad logo in red, green, and blue. There is a 30th anniversary commemorative engraving under the keyboard and the right hinge cap contains each unit’s unique serial number.

Intel’s new 12th Gen Intel Core i7-1270P vPro processor, an improved display and a sharper webcam boost user productivity and experience. In terms of performance and functionality, PC Magazine recently named the ThinkPad X1 Carbon Gen 10 the “best laptop in the world”.

The Special Edition packaging is 100% compostable, reflecting Lenovo’s ongoing commitment to sustainability, which will continue to be a guiding principle for the brand.

The latest ThinkPad models feature more sustainable materials such as recycled aluminum and vegan leather and post-consumer recycled plastic, as well as renewable packaging made from bamboo and sugar cane. The ThinkPad Z Series features sustainable materials in the product and packaging without compromising on durability or performance.

As Lenovo continues to realize the ThinkPad’s potential, the company is applying many of the lessons from its 30-year track record to pioneer work in emerging areas of the technology universe. The company presented many cutting-edge innovations at Tech World 2022, including rollable smartphones and laptop PCs. Luca Rossi, President of Lenovo Intelligent Devices Group, presented proof of concepts for these products on Lenovo’s YouTube channel.

“I believe form factor innovation is a very dynamic area and you’ll continue to see Lenovo’s innovation here,” Rossi said in the YouTube video.

From United Nations meetings and across the globe, from Morrisville to outer space, the ThinkPad has emerged as a dominant and innovative presence in technology. And as Paradise noted in its birthday tribute to the ThinkPad, the driving force was simply the customer. The ThinkPad recognizes and responds to the needs of the user. That was the foundation and that is the driving force for continuous innovation.

This article was written for our sponsor Lenovo


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