Marcos Kotlhar appointed CCO of Le Truc of Publicis Groupe

Publicis Groupe’s Le Truc has hired three key leadership positions: Marcos Kotlhar as Partner, Chief Creative Officer; Megan Bundy as EVP, Chief Executive; and Ryan Chong to direct production.

Launched last year, Le Truc is a next-generation creative model that brings together more than 600 creatives, producers and creative strategists from agencies across Publicis Groupe New York in a dynamic, collaborative team. Kotlhar, Bundy and Chong join the founding partners who make up Le Truc’s creative leadership team, including Bastien Baumann, Andy Bird, Carla Serrano, Chief Strategy Officer of Publicis Groupe, who also serves as President of Le Truc, and Elaine Barker, which directs resource management and operations.

Kotlhar, most recently Chief Creative Officer at Ogilvy New York, brings more than 20 years of creative leadership to Le Truc. His focus on culturally relevant work brought to life through innovation and craftsmanship has reinvigorated and transformed leading agencies such as Ogilvy, BBDO and BBH. His legacy of work has resulted in relationships and award-winning work with culture-defining brands such as Samsung, IBM, Instagram, IKEA, Nationwide, Pernod Ricard–Absolut Vodka, Zippo and the New York Philharmonic Orchestra. Kotlhar’s appointment at Le Truc marks a return to Publicis Groupe after previously spending two years at BBH New York.

“I firmly believe that traditional methods produce ordinary results. Le Truc’s vision is not only bold and refreshing, it is necessary,” said Kotlhar. “Being able to look beyond silos, work across agencies and collaborate with the best talent that Publicis Groupe has to offer makes me feel like a kid in the best candy store in the world.”

Bundy, Le Truc’s first EVP and Managing Director, brings 20 years of experience in creative and media integration. Most recently, she led the Anheuser-Busch InBev business at FCB New York, along with broader client partnerships and agency business development efforts. Throughout her career, Bundy has worked for leading agencies such as BBDO, Mcgarrybowen and Publicis Media and has driven award-winning (EFFIE, One Show, Cannes) campaigns for brands such as Anheuser-Busch InBev, Michelob ULTRA, eBay, Lowe’s DIY and Crayola.

Joining as founding Executive Producer for Le Truc, Chong is a modern creative partner and producer, working across teams to develop bold ideas—from inception—through to the craft of production. A former Group Production Director at 72andSunny, Chong brings nearly two decades of experience working for brands such as Nike, Audi, Virgin Group and AXE/LYNX. He is an award-winning production talent celebrated at the Cannes Lions Festival of Creativity, the One Show Awards and the Clio Awards.

“After following Marcos for months, we are delighted that he is finally joining us. He is a natural partner for Le Truc with his passion for fresh cultural ideas, collaborative processes and obsession with craft,” said Serrano. “Together with Megan and Ryan, we approach our first Le Truc anniversary with enhanced expertise and even greater ambitions for the year ahead.”

Since launching last spring, Le Truc has been part of major pitches and campaigns for Publicis – including the TikTok creative win (and the “You Must to See It” campaign), work for Samsung (like the launch of the Galaxy S22) and the Planet Fitness win and the “Feel Fitacular” campaign and Super Bowl commercial.

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