New partnership allows seminar attendees to earn points toward Ohio University’s online graduate certificate | Wbactive

A new partnership between Ohio University’s Scripps College of Communication and Hennes Communications will give communications professionals the opportunity to earn one credit hour toward a 12-hour certificate of completion in crisis communication.

Anyone who attends certain seminars taught by Hennes Communications, a crisis communications company based in Cleveland, Ohio, may apply to have an hour of that seminar converted into a credit hour that counts towards Scripps College’s online Crisis Communications Certificate.

“Without a doubt, communication is the most important element in a crisis. Preparing and implementing an effective crisis communications strategy begins with an academic foundation and practical skills,” said John Born, former director of Ohio’s Department of Public Safety and currently a visiting professor and executive-in-residence at Scripps College of Communication and the Voinovich School of Leadership and public services.

Many of the seminars will be led by Bruce Hennes, CEO of Hennes Communications, one of the few companies in North America that focuses solely on crisis management and crisis communications. Hennes has also been appointed Assistant Professor of Science at Scripps College of Communication.

With a past and current customer list that includes Goodyear, NASA, Avery Dennison, United Way of Cleveland, Lubrizol, ThyssenKrupp, Interlake Steamship, the American Public Power Association and the Ohio School Board Association, Hennes Communications serves over 180 customers virtually each year Market sector – including numerous law firms and their clients.

Hennes Communications is also the crisis communications provider of choice for the Ohio, Florida and Arizona school boards.

“From allegations of tax or legal mismanagement, labor issues, and disputes between CEOs and CEOs, to DEI controversies, mergers and acquisitions, cyberattacks, and active shooter situations, we live in a 24-minute news cycle where everyone has a cell phone by their Posting their problem or complaint directly to social media, which often leads to a story in traditional media,” said Hennes. “It is a fact: controversies are now heard more often in the Court of Public Opinion than in the Court of Law. And the skills that have brought CEOs, directors and managers to their current positions are not the same skills needed to handle a crisis situation. The same is true for most public relations people, because crisis management skills are very different from traditional public relations practice.”

Hennes currently serves on the Board of Directors of the Cleveland Metropolitan Bar Association and chairs the Leadership Cleveland Selection Committee. He is also an adjunct professor in the College of Urban Affairs at Cleveland State University and on the faculties of the Ohio State Bar Association Leadership Academy, the Ohio Certified Public Manager Program, and the Winding River Managing Partner Boot Camp.

Hennes’ communications seminars that count toward Scripps College credits include Crisis Communications for Senior Leaders, Crisis Management & Communications, Winning on Social Media: Crisis Management in an Echo Chamber, and Crisis Communications in the Social Media Era”. ”

After a seminar attendee elects to receive the credit hour, an OHIO representative will contact them to assist with the process and provide information about the program.

The Diploma in Crisis Communication can be obtained independently or combined with other academic achievements to obtain a Diploma in Communication or Organizational Communication.

The certificate is 100% online and there are year-round enrollment requirements for the program, giving professionals flexibility.

This online crisis communication certificate is recommended for anyone who is currently in a leadership position – or anyone aspiring to a leadership position, especially those working in market sectors that are typically open to the public, including education, healthcare and elder care, law enforcement, and government.

More information about the partnership between Scripps College of Communication and Hennes Communication is available online at

For more information on the Crisis Communication Graduate Certificate, visit

Leave a Comment