PR Academy MENA hosted the region’s first Masterclass “Communication in the Metaverse”. | Wbactive

  • Two training sessions on November 21st and 22nd were moderated by international PR futurist Stuart Bruce.

  • Expanding the knowledge of young and professional professionals about the technological revolution, new technologies and other hot topics.

DUBAIUnited Arab Emirates, November 24, 2022 /PRNewswire/ — In partnership with Dubai Media Incorporated, one of the largest media organizations in the United States middle East and the United Arab EmiratesThe PR Academy MENA is the first academic institute of the middle East to offer the Communication in Metaverse masterclass training workshop, held on November 21-22.

PR Academy MENA hosted the region's first Masterclass

PR Academy MENA hosted the region’s first Masterclass “Communication in the Metaverse”.

Led by internationally recognized PR futurist Stuart Bruce, this two-day masterclass delved deeply into how technology is disrupting government communications and how it unlocks the potential for greater success. It also explored everything from artificial intelligence, data and analytics to augmented reality and the metaverse.

Reem Maswadeh, Head of Communications and Co-Founder of The PR Academy MENA, said: “We have continuously strived to present our students and the region with the most advanced, contemporary knowledge to strengthen their skills and prepare them for the future. Stuart Bruce is an internationally recognized educator helping to drive the digital transformation of public relations and providing students with the keys to navigating the metaverse in this rapidly changing digital landscape. PR Academy MENA is proud to have been the first in the region to offer a masterclass of this type and caliber. We look forward to continuing to provide our students with insights into this new dimension of communication.”

The role of Dubai Media Incorporated and participation in the training workshop greatly contributed to the spread of knowledge about the Metaverse through a variety of social activities that further highlight the digital age that the UAE is experiencing at all levels. The embodiment of Dubai Media Incorporated’s vision under his leadership demonstrates the importance of investing in future skills and talent to stay at the forefront of future developments in the media industry. Staff from both organizations will also actively participate in the workshop to highlight the importance of technology and the metaverse at government levels and in all areas of communication.

Stuart Bruce said: “I enjoy giving educational events in Dubai, where I keep meeting telecom professionals with a great passion for knowledge. It is encouraging to see the ideas we are discussing becoming a reality as professionals from across the Levant begin to implement them across the MENA and GCC regions.”

Abdulwahid JumaCEO of Commercial Affairs and Partnerships – DMI, said: “Dubai Media Incorporated has always strived to share the profound achievements and achievements of United Arab Emirates in many industries and in particular its leading role as a major regional trade center. Dubai Media Incorporated also strives to develop the skills of its employees in order to increase their abilities. This initiative is an integral part of future plans to develop media in the UAE to achieve further successes in the future.”

The Metaverse shows a shift in the way we interact with technology via virtual reality or augmented reality. Stuart broke the hype to show students how communications are changing and the technologies and professional practices they need to know to deliver successful government communications. He addressed the evolution of the technology, emerging technologies, AI ethics and blockchain, among many other progressive topics that are becoming a necessary knowledge for both young and established professionals.

Stuart is a licensed public relations practitioner with extensive experience in public relations, corporate communications and public affairs. He has advised and trained PR professionals from more than 400 companies in more than 50 countries and is a visiting professor at the Rotterdam School of Management, Leeds Beckett University, Hull Business School and the PR Academy.

The master class “Communication in the Metaverse” is one of many offers of the PR Academy MENA, for which students can register at any time. Visit for more information and explore your future potential.



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