The rise of home decor influencers

Three up-and-coming interior design influencers share what transforms a simple house into a cozy home

April 12, 2022 at 11:40 am

Last modified: April 12, 2022, 2:54 p.m

(Left to right) Saraf Fardeen, Farhana Shikder, Nazia Naf. Photo: Courtesy

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(Left to right) Saraf Fardeen, Farhana Shikder, Nazia Naf. Photo: Courtesy

We as a country love our celebrations but the Covid-19 pandemic had cast a shadow over our lives, we were unable to celebrate with friends and family or travel to our favorite destinations.

Although we usually find solace in the comfort of our homes, constant exposure to the same indoor spaces can exacerbate the monotony of working from home. Renovating your home, on the other hand, can often be an exciting and fulfilling pastime.

In every cloud there is a silver lining; The pandemic-related cabin fever brought many creatives to the internet to consume and generate new genres of pandemic-inspired content.

One such genius segment in the social media scene is the rise of home decor content creators in Bangladesh. Just scrolling through their feeds, you might realize that luxury isn’t the only thing you need to transform your home into a sanctuary.

This fresh category of influencers can also provide you with the necessary details about home decor and help you shop better.

The Business Standard reached out to three such creative decor influencers to help you make your home cozier, more sophisticated and more eye-popping.

Nazia Naf – Decor Apa on budget

Nazia Sultana Naf, commonly known as Decor Apa, is a full-time employee at a research facility. On her birthday on July 5, 2021, she embarked on the decor influencer path.

From a young age, she used to beautify her room in the simplest and most budget-friendly way.

Her favorites are earthy compositions like houseplants, rattan furniture and DIY showpieces. It is lucky for Nazia to return home after a long, tiring day at the office.

Nazia Naf. Photo: Courtesy

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Nazia Naf.  Photo: Courtesy

Nazia Naf. Photo: Courtesy

“When I was suffering from depression, the lockdown made it worse. But one day the idea of ​​opening a page came out of the blue and I decided to channel my passion even more constructively,” she said.

“Our neighboring countries are doing amazing things in this area and since there are exquisite decorative items in our country too, we can also do great things,” added Nazia.

She has been presenting her interior design videos since last year. Now she has more than 61,000 followers on Facebook.

Her theme focuses on bohemian eclecticism, which goes very well with tight budgets. Her house doesn’t even have a regular bed. She uses a pallet bed, one of the modern approaches to stylize inexpensively.

Nazia wants to up her social media game by exploring different platforms to share her passion for decorating.

Her favorites are earthy compositions like houseplants, rattan furniture and DIY showpieces. Photo: Nazia Naf

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Her favorites are earthy compositions like houseplants, rattan furniture and DIY showpieces.  Photo: Nazia Naf

Her favorites are earthy compositions like houseplants, rattan furniture and DIY showpieces. Photo: Nazia Naf

She shared that when she moved to Esshordi due to her husband’s work, her apartment had only two rooms and a limited amount of furniture. But this empty apartment felt like a blank canvas to her and she made every effort to decorate it and transform it from a house into a home.

“Any architect or interior designer would cost you a fortune. People who have the money should do it, but what about the middle class? Or small families who want to create a beautiful home in a minimalist way?” She said, adding, “My content is designed to help people realize that you don’t have to make a dent in your pocket to make your home look grand. “

Saraf Fareen is an entrepreneur who owns an online clothing store called The Muslin. The busy mother of a six-year-old shared that she likes many facets of design, be it clothing or spaces.

She describes herself as a lover of home decor. Her flawless use of antique pieces sets her apart from the other influencers sharing this space.

“After getting married in 2014, I started buying small things to decorate my home, but I wouldn’t call myself a home decor lover,” she said.

Saraf Farin. Photo: Courtesy

Saraf Farin. Photo: Courtesy

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