Vancouver’s Secret Location is expanding its range to include home design

Opened a decade ago, the one-of-a-kind ‘concept shop’ is known for offering a curated selection of stylish finds for the beauty shelf, home and wardrobe.

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Located on the corner of Water Street and Carrall Street, Secret Location is part of the gateway to Gastown.

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Opened a decade ago, the one-of-a-kind ‘concept shop’ is known for offering a curated selection of stylish finds for the beauty shelf, home and wardrobe. Recently, the boutique expanded its services to include interior design services.

We caught up with Carey Hulshof, creative director and store founder, to find out more:

Q: For those who don’t know, what is Secret Location?

A: Secret Location opened in 2012 in the heart of Gastown, Vancouver and is considered Canada’s first luxury concept store. Secret Location is a concept store and design studio. We offer a perspective on luxury that encompasses diverse styles, quality craftsmanship, responsible production and sustainability – all presented in a friendly, premium manner. Our name has always been a topic of conversation – and quite deliberately so. Named to ensure that whether our customers are introduced to us in store or online, they do not have preconceived notions; so that their Secret Location experience is unique to them. We’ve built a loyal clientele who appreciate our eye for creative and unique design while maintaining a focus on transparency and quality production.

Q: How has the space/business evolved in recent years?

A: Secret Location has always had an adaptable approach to what we offer and is constantly looking for new and innovative brands to introduce to our customers. Although we were originally known for our selection of high quality fashion brands, in recent years we have continued to expand our range of lifestyle products and homewares. This includes everything from beautiful home decor, a wide range of books, beauty products and much more.

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The exterior of the Secret Location at 1 Water St. in Gastown.
The exterior of the Secret Location at 1 Water St. in Gastown. Photo from Secret Location

Q: What can you say about the new interior design services?

A: Our new interior design services bring together the values ​​we share with our clients, our network of skilled craftsmen and producers, and our distinctive creative eye and experience. Our clients can now entrust us with full-service luxury design for both commercial and residential spaces. These services are available worldwide and we currently have projects across North America and Europe. We’re now bringing the magic that makes our in-store experience so unique, right into your spaces, with a carefully curated selection of responsibly produced decor and design.

Q: The shop also has its own products from the house. What else can you say about it?

A: Over the years we have had the privilege of working closely with brands from around the world while continuing to expand our understanding of sustainability. We have chosen to use our knowledge and experience to develop a range of in-house products. Just like our store offerings and our new interior design services, our in-house products reflect the values ​​we’ve championed since our inception. These collections range from clothing, home decor to accessories and more. Expect some exciting drops later this year.

Q: What is the price range of the products?

A: The price point varies by product type, but as with the rest of our store offering, we ensure that prices reflect the value of each product. Designed by our team in Vancouver, we’ve partnered with artisans and factories around the world who value sustainable materials and production without compromising on quality or design.

Q: And finally, where can people learn more/try them out?

A: For more information about our ethos, services and online store, visit secretlocation.ca.

aharris@postmedia.com

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