Wisconsin Brewery Buys Waterford Fire Station; to start Brewery, Winery, Taproom, Bar & Restaurant | local news

WATERFORD — A Wisconsin-based brewery has purchased an old fire station and plans to convert the property into a new attraction in downtown Waterford.

MobCraft Beer Inc., specializing in customer-suggested beers with exotic flavors, is the new owner of the former village fire station at 122 Second St.

Since 2018, village officials had been looking for a brewery operator to take over the firehouse and turn it into a beer-themed attraction along the Fox River.







Night & Day, a vanilla black India pale ale, was the fifth beer to be crowdsourced from Madison-based MobCraft Beer.


Lee Newspapers


Founded in 2013, MobCraft bills itself as the world’s first “crowd-sourced” brewery, meaning the company creates new beers based on customer ideas. The result is apple pie flavored beers, fruity breakfast cereals, blueberry waffles and peanut butter cups.

National exposure on the ABC competitive game show Shark Tank helped the company open its first brewery in Milwaukee. The company then approached Waterford officials with a proposal to convert the old fire station into a “brewery, winery, taproom, bar and restaurant”.

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MobCraft on "shark tank"

MobCraft Beer founder Henry Schwartz, right, serves a series of beers to Shark Tank actor Kevin O’Leary.


Image from Video, ABC.com


Company officials could not be reached for comment, but took to social media this week to announce that they had completed the purchase of the fire station.

Waterford village officials also confirmed that the property sale should go ahead.

An agreement reached with the village last year saw MobCraft buy the fire station for $399,900, which the village then reimbursed over three years, making ownership a virtual gift. In return, MobCraft would build and operate the brewery attraction that Waterford officials had long wanted.

The village discount would only begin after MobCraft had occupied the property for a year.

Details about the reopening of the brewery were not published.

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