WATERFORD — A Wisconsin-based brewery has purchased an old fire station and plans to convert the property into a new attraction in downtown Waterford.
MobCraft Beer Inc., specializing in customer-suggested beers with exotic flavors, is the new owner of the former village fire station at 122 Second St.
Since 2018, village officials had been looking for a brewery operator to take over the firehouse and turn it into a beer-themed attraction along the Fox River.
Night & Day, a vanilla black India pale ale, was the fifth beer to be crowdsourced from Madison-based MobCraft Beer.
Lee Newspapers
Founded in 2013, MobCraft bills itself as the world’s first “crowd-sourced” brewery, meaning the company creates new beers based on customer ideas. The result is apple pie flavored beers, fruity breakfast cereals, blueberry waffles and peanut butter cups.
National exposure on the ABC competitive game show Shark Tank helped the company open its first brewery in Milwaukee. The company then approached Waterford officials with a proposal to convert the old fire station into a “brewery, winery, taproom, bar and restaurant”.
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MobCraft Beer founder Henry Schwartz, right, serves a series of beers to Shark Tank actor Kevin O’Leary.
Image from Video, ABC.com
Company officials could not be reached for comment, but took to social media this week to announce that they had completed the purchase of the fire station.
Waterford village officials also confirmed that the property sale should go ahead.
An agreement reached with the village last year saw MobCraft buy the fire station for $399,900, which the village then reimbursed over three years, making ownership a virtual gift. In return, MobCraft would build and operate the brewery attraction that Waterford officials had long wanted.
The village discount would only begin after MobCraft had occupied the property for a year.
Details about the reopening of the brewery were not published.
In Photos: First Fall 2021 Wine Walk in downtown Racine
Wine hike autumn 2021

Wine and beer lovers parade through the streets of downtown Racine to sample 30 different beverages for the Downtown Racine Corporation’s Wine Walk event on Saturday.
DIANA PANUNZIAL
Wine hike autumn 2021

Wine and beer lovers parade through the streets of downtown Racine to sample 30 different beverages for the Downtown Racine Corporation’s Wine Walk event on Saturday.
DIANA PANUNZIAL
Wine hike autumn 2021

During the Wine Walk on Saturday, mini sausage boards were available for tasting. Pictured here are the snacks at Dimple’s Fine Imports.
DIANA PANUNZIAL
Wine hike autumn 2021

Kristina Watanabe, owner of Wings of Fire Consulting, takes care of the seltzer table at Vapemeisters for the Wine Walk 2021 on Saturday.
DIANA PANUNZIAL
Wine hike autumn 2021

Wine and beer lovers parade through the streets of downtown Racine to sample 30 different beverages for the Downtown Racine Corporation’s Wine Walk event on Saturday.
DIANA PANUNZIAL
Wine hike autumn 2021

Wine and beer lovers parade through the streets of downtown Racine to sample 30 different beverages for the Downtown Racine Corporation’s Wine Walk event on Saturday.
DIANA PANUNZIAL
Wine hike autumn 2021

Wine and beer lovers parade through the streets of downtown Racine to sample 30 different beverages for the Downtown Racine Corporation’s Wine Walk event on Saturday.
DIANA PANUNZIAL
Wine hike autumn 2021

EyeOpenerZ was one of the participating businesses in downtown Racine at Wine Walk 2021.
DIANA PANUNZIAL
Wine hike autumn 2021

Apothic Red was a wine available at the Ivanhoe Pub during the 2021 Fall Wine Walk.
DIANA PANUNZIAL
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